Upcoming Events
Speaking Engagements:
Join JoAnn Hines Packaging Diva @ Avery Dennison's Second Annual Behind The Label Conference in May 2009
To Register please contact Laura Clark at 440-534-4919 or Laura.Clark@averydennison.com
Keynote Address: State Of The Packaging Industry: Mega Packaging Trends And Insights
Information overload. We see over 3,000 advertising messages a day. It takes about 2.6 seconds to make a purchasing decision at retail. So why would anyone buy your product over the competition?
That's where the unique role of packaging comes into play. Packaging is a complex equation. It IS the sales person. It IS your brand. It IS your company and if you haven't given it the consideration it deserves it will fail or most certainly not live up to its expectations.
So join us and the Packaging Diva as she explores successful product packaging and branding including case histories and examples of what works and what doesn't in the realm of successful product packaging.
During this workshop she will enlighten you as to how to "connect" your product to your consumer though the right packaging with the right message.
If you work in any of the following departments you NEED to attend this special session.
- Market Research
- Consumer Insights
- Category Management
- Consumer Planning
- Package Design/Development
- Packaging Graphics
- Packaging Engineers
- Brand/Product Management
- Marketing
- Creative Services
- Industrial/Structural Packaging Engineers
- Creative/Art Direction
- Global Branding/Design
- Retailers
- Packaging Suppliers
- New Business Development
As a special bonus join in the Packaging Diva Makeover session as she critiques your product packaging.
For more details email or call 678-594-6872.