Upcoming Events

Hear the Packaging Diva speak at Cosmoprof North America with 2 brand new programs:

Does Your Packaging Speak Human

Sunday 07/16/06 from 1:00-2:30pm

Smart Consumer vs. Dumb Packaging

Monday 07/17/06 from 11:00am-12:30pm

http://www.cosmoprofnorthamerica.com/educationatcpna.html

Does Your Packaging Speak Human?

Information overload. We all suffer from it. With a plethora of external influences pulling at retail, what is going to convince the consumer to zero in and choose your product? More importantly, are you speaking the right language to sway someone to read the product information and make the purchase?

It takes about 2.6 seconds to make a purchase decision. Why will someone pick up your product instead of your competitor’s? What compels them to buy your product? What will make your product "connect" over another?

In this session you will learn about the "human speak" of the package. You will learn how to use it to effectively influence the consumer. Discover how "warm and fuzzy" translates into more sales. Hear how you can "connect" to consumers. You will also find out what turns off the customer. By the end of the session you will have gained the knowledge necessary to hear your package and see your product through the eyes of the consumer.

Smart Consumer vs. Dumb Packaging.

Wow! Look at all the choices out there. For every category, there are dozens of products just like it on the market. So, how smart are consumers? Can they make an informed purchasing decision? Do people really comparison shop or do they just grab the first thing they see from the shelf? What role does packaging play in their decision to purchase?

In this session, you will discover the consumers’ intelligence and the power of your package to take them to school. Are they impressed with labels and logos or are they looking for the best value? Who is the ultimate decision maker and what can you do to influence them? They aren’t stupid! The most valuable information you will gain is how to NOT alienate consumers.

If you don't recognize these critical factors in your marketing efforts your dim-witted package will secure the dunce hat for your product. The product will be dying -- not flying off the shelf.

Hear and meet the Packaging Diva @

PROOF: Market Research & Development for Package Design conference is scheduled for Sept. 25-27, 2006 at The Drake Hotel in Chicago.

The Senior Factor: How To Motivate Them To Buy Your Products

Every seven seconds, someone turns 50. With 76 million U.S. boomers in command of today’s buying decisions, the potential for profit and growth from this group is enormous. With 70% of all purchase decisions made in the store your product only has about 2.6 seconds to compel seniors to pick it up. (Or do they even want to be identified as seniors?)

This is your product's first moment of truth: your packaging.

Is it on target to capture the attention of the fastest growing and most affluent group of consumers – the Baby Boomers?

Do you know the right "hot buttons" on or in your packaging to compel this group to purchase your products?

Gain insights into the senior market and find out what packaging sells product, and the best ways for your packaging to connect with these lucrative underserved consumers.

4:30 The Packaging Diva’s Makeover Challenge
JoAnn Hines, Founder, Women in Packaging, Inc.

Enjoy a fun interactive session, facilitated by the “Packaging Diva.” This session has been formulated to link and validate everything you’ve learned throughout the day. The audience will be divided into teams, given a product and will be asked to critique and offer suggestions on improving its packaging based on a pre-assigned demographic. Learn additional techniques from an expert panel consisting of a researcher, brand strategist and designer on how to rebrand the package. Brainstorming is encouraged while you share ideas and get to know your peers. This session will motivate and challenge you with new strategies for reinventing the design process.

http://www.iirusa.com/packaging/index.cfm 

Recent Events

Mark your calendar for the Supply Side® Exposition in conjunction with the National Stationery Show at Jacob K Javits Convention Center in New York City on May 23.

MEET THE DIVA:

The Packaging Diva Is Coming To NYC May 23 & 24 and speaking at

the Supply Side® exposition in conjunction with the National

Stationery Show at Jacob K. Javits Convention Center in New York.

Packaging for Profit: Attracting the Baby Boomers

Date: Tuesday 05/23/2006 Time: 4:00 PM - 5:30 PM

Location: Room 1C03

http://www.thesupplyside.com/content/programs.htm 

The Supply Side® is an annual exposition featuring suppliers to the social stationery, giftware and graphic arts industries will showcase advanced resources for publishers, manufacturers and designers. The show attracts reps from department, chain and specialty stores, boutiques, stationery, card and gift shops, import/export firms, distributors, bookstores, bridal shops, hospital gift shops, religious goods stores, garden centers, party stores, mail order catalogs, on-line retailers, premium buyers, general gift retailers and mass merchandisers.

For more information on JoAnn Hines and her programs, please email The Packaging Diva.

Packaging Diva Heads West to Share Knowledge and Experience

JoAnn R. Hines, Packaging Diva, will share her packaging expertise and knowledge in May when she appears as the keynote speaker at the 19th annual Poly Pack Symposium presented by the Cal Poly Packaging Association. Hines’ valuable life lessons and packaging know-how promise to provide the perfect balance of information to impact the audience. As the keynote speaker, Hines will proficiently blend real world situations with her skilled understanding of the packaging industry.

Various events emphasizing the connection of education with industry will take place during the week of May 9 th-12th on the San Luis Obispo campus. In addition to Ms. Hines participation, the Symposium is compiled of presentations by packaging professionals, facility tours, awards banquet, silent auction, student project presentations, the world famous Egg Drop Competition and best-ball golf tournament. This exciting event provides endless opportunities for both professionals and students and is not to be missed by anyone. For more information, please visit www.cppackaging.us or contact Packaging Program Director Jay Singh at jasingh@calpoly.edu  or (805) 756-2129.

For more information on JoAnn Hines and her programs, please email packagingdiva@aol.com

JoAnnn Hines the Packaging Diva was a guest on the Lifestyle CEO Internet Radio Show discussing and sharing her packaging expertise on May 15.

You may here this interview live, click here to listen.

The Lifestyle CEO Show offers practical advice and workable strategies to achievement-oriented women entrepreneurs who are trading in the glass ceiling to build their own corporate ladders and create the lives they love. The Lifestyle CEO Show airs live on Monday's at 1:00pm EST on Global Talk Radio.com. All interviews are conducted via telephone conference bridge and are archived at our show website. Past guests have included Tamara Monosoff, Esq., author of The Mom Inventor's Handbook, Julie Clark, founder of Baby Einstein, and Jack Canfield, co-founder of Chicken Soup For The Soul and Paula Deen of Paula's Home Cooking of the Food Network.