Everything About Packaging

Get the Best of the Diva

Packaging Your Products to Boomers

Is Your Packaging Female-Friendly?

If You Package It Will She Buy?

If You Package It Will They Buy?

Get the "Best of The Diva" for your very own

Hear what JoAnn R. Hines, Packaging Diva, had to say on NBC and in the leading packaging trade pubs, Shelf Impact and Packaging Design Magazine. Find out why leading seminar producers Marcus Evans and IIR hire they her when it comes to providing answers to packaging questions.

You can get these packaging insightful articles for a fraction of attending a conference. The PDF containing all of these articles is only $10. The PDF will be delivered electronically to your designated email address. If you want a CD add $3.95 S&H.

"Best of The Diva - Part 1” includes:

10 Packaging Tips That Will Make Consumers Buy Your Product
10 Tips on Packaging That Sells Product To Boomers
9 Packaging Problems That Lose Sales
A Bad "Wrap" For Packaging
A Brand Is A Package Too
Don't Think Like A Package Designer. Think Like A Customer.
Packaging Design For Overworked, Time-Crunched And Over-The-Edge Consumers
Packaging Trends You Cannot Overlook
The Death Of Product Packaging As We Know It
Wooing Women With Packaging

"Best of The Diva II” includes:

13 Packaging Trends to make consumers buy in 2006
Boomed Out with Boomers
Fear Factor Packaging
Is Your Package a Candidate for the Oyster Award?
Launching a Brand at the Super Bowl
Packaging by the Numbers
Packaging Myths and Realities for Women over 50
Packaging Your Product for Thunder Thighs
The Death of Packaging as We Know It
Packaging Made Frozen TV Dinners Possible

"Best of The Diva III” includes:

A Valentine Heart Should Be More Than Just A Box of Chocolate
Bombed Out With BOOMERS? Your Package May Be The Problem
Has Your Packaging Gone To The Dogs?
How To Make Your Product Packaging Newsworthy
Is Your Package A Candidate For The Oyster Award?
Package Design That Connects with Consumers
Packaging Buy The Numbers: Demographic Challanges
The Outside Of The Box Is As Important As What's Inside
Tips For Packaging Products SHE Will Buy?
Todays' Consumer Is A Moving Target

"Best of The Diva IV” includes:

Desperate Housewives.... Whats for Dinner????
Earth Day Battle: Packaging VS. The Environment
Food Packaging Trend – 100 Calorie Snacks; Smart or Stupid?
Earth Day Battle: Packaging VS. The Environment
It's Easy Being Green - Packaging Your "Green" Brand
Retail's First Moment Of Truth - The Package
Should I Think Pink On My Product Packaging?
What Can NASCAR Teach Us About Packaging?
What's In Your Bottle?
What Wal-Mart Wants Wal-Mart Gets

What are you waiting for? Order now! Click here to order.

Packaging Your Products to Boomers

Find out what the representatives of the leading consumer goods companies learned about product packaging to attract baby boomers at the Packaging and Design Summit. Don't just take our word how good the info is! Listen to what the audience had to say about the research and presentation:

“Great takeaways. Well, worth the time. I can now look at my products in a different light.” -- Jarom Campbell, category manager, Melaleuca, Inc.

“The packaging diva has her finger on the pulse of the over 50 generation. Her insightful presentation made me rethink the ways and methods to connect with this audience. She offered great facts that demonstrate the purchasing power of an underserved audience. I would definitely recommend her presentation to others and invite her back for future events.” -- Sarah Ashmore, conference director, Chemical Week

This information is available now to you for a fraction of what attendees paid to attend the summit.

Boomers are the optimum target market. With 76 million U.S. baby boomers born between 1946 and 1964, the potential for profit and growth from this market segment is enormous. Need proof?

Americans age 50-plus control $7 trillion, or 70% of all US wealth.
The 50-plus group brings in $2 trillion in annual income and accounts for 50% of all discretionary spending.
One baby boomer turns 50 every 8 seconds of every day.
AARP estimates 54 million baby boomers will be between the ages of 50 and 64 by 2010.
90 million Americans will be age 50 or older in 2010.

Sounds like a powerful bunch doesn't it? Is your packaging is connecting or attracting with this audience? You need Packaging Your Products to Boomers to find out.

What packaging sells a boomer on a product.
Packaging attributes boomers like or dislike and why.
How your product packaging can connect with this growing lucrative market.
What "hot buttons" must be on or in your packaging to compel this market to make the purchase.
How to connect your product packaging with this growing, lucrative market.

This groundbreaking research and report is available now for only $25.00

As a bonus, if you order online we will send you 10 Packaging Tips That Will Make Consumers Buy Your Product. The report will be sent to you electronically.

What are you waiting for? Order now! Click here to order.

Is Your Packaging Female Friendly?

JoAnn Hines provides the answers pivotal to your business’ success in an eye opening report, "Is your packaging female friendly?” Her analysis clearly illustrates that not all companies understand the female mindset. Her intensive survey and its results demonstrate this fact along with other interesting twists of perception.

Ms. Hines’ highlights the fact that designers of packaging products have different judgments about the package than consumers.

Respondents to her survey agreed that convenience, ease of storage, and female friendly elements such as size of package and handles were important package features.
Surprising results revealed that consumers are divided on the issue of concern for environmentally friendly materials.
Interestingly, cause marketing was not perceived as a strong reason to buy a particular product.
The most intriguing survey result was that X% of women would not be induced into purchase a product because of celebrity endorsement. The report will provide you with the actual figure.

Hello, designers? Does any of this sound like information you need? Order the complete presentation for $25.00. It will be delivered electronically.

What are you waiting for? Order now! Click here to order.

If You Package It Will She Buy?

If you missed WMPKG founder JR Hines' presentation at “Capture the Purchasing Power of Women: Marketing to Women”

If You Package It Will She Buy? It's not too late to order the Special Report.

According to Advertising Age, Women are responsible for 85% of American’s annual $7 trillion in total personal expenditures. Understand and connect with women to capture untapped markets, build loyalty and drive profitability.

What are you waiting for? Order now! Click here to order.

If You Package It Will They Buy?

What is a package any way? It could be a box or a container or anything similar. We all know it conveys a product from point A to point B. Besides the obvious of getting it there undamaged or not broken, what's a package supposed to do? That job has changed dramatically in the last decade.

The package has become the “first moment of truth” at retail.

And now, especially it’s going to decide whether someone will by your product, or not. So you better pay attention to not only what goes inside but what's on the outside of the box.

Just because you have a great product doesn't mean it’s going to sell. Or even if you have it in the right retail environment that it's going to fly off the shelf. Packaging a product the right way entails much more than just creating a box or package to put your product in.

Find out how to package products consumers will buy in this special report "If You Package It Will They Buy?"

What are you waiting for? Order now! Click here to order.